What: The Eat Right Movement
When: July 10, 2018
- Food Safety and Standards Authority of India (FSSAI) on July 10, 2018 launches, ‘The Eat Right Movement’.
- The campaign was Kicked off in New Delhi by Bollywood actor Rajkummar Rao.
- “The Eat Right Movement” aims to empower the citizens by improving their health and well-being.
- Led by the FSSAI, it is a collective effort, to nudge the citizens towards making righ food and dietary choices.
- As per FSSAI, It is platform to provide credible information to help make informed and healthful eating choices.
- The programme is built on two broad pillars – “Eat Healthy and “Eat Safe”.
- “Eat Healthy” is about making healthy food choices. “Eat Safe” is about ensuring food safety from procurement to consumption and disposal of food.
- The eat right movement’s catch line is ‘aj se thoda kam’,(Reduce sugar and salt. Start from today.
- According to the FSSAI press release, the ‘The Eat Right Movement’ lies in its holistic and collaborative approach, with stakeholders on both the demand and supply-side joining to make a difference through some clearly identified steps. On the demand side, the Eat Right Movement focuses on empowering citizens to make the right food choices. On the supply side, it nudges food businesses to reformulate their products, provide better nutritional information to consumers and make investments in healthy food as responsible food businesses.
- The Eat Right Movement’ brings together three ongoing initiatives of FSSAI: the Safe and Nutritious Food Initiative, focused on social and behavioural change around food safety and nutrition at home, school, workplace and on-the-go; the Eat Healthy Campaign, focused on reduction of high fat, sugar and salt foods in the diet; and Food Fortification, focused on promoting five staple foods-wheat flour, rice, oil, milk and salt that are added with key vitamins and minerals to improve their nutritional content.
- As per the FSSAI Chairperson, Shri Ashish Bahuguna, these voluntary nutrition commitments
are a giant leap forward to combat negative nutrition trends in society and along with social and
behavioural changes for positive nutrition in citizens, this would help us to reduce the burden of
non-communicable disease in the country.