GI-tagged Joha rice exported to UK & Italy for the first time

Why in the News

• India exported its first consignment of GI-tagged Joha Rice from Assam to United Kingdom and Italy.
• The 25-metric-tonne shipment was facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce and Industry, in collaboration with the Assam government.

Key Points

• The consignment was dispatched on March 12 as part of efforts to promote indigenous agricultural products in global markets.
• Joha Rice received the Geographical Indication (GI) tag in 2017.
• The rice variety is cultivated across about 21,662 hectares in Assam.
• Estimated production during FY 2024–25 is around 43,298 metric tonnes.

About Joha Rice

• Joha Rice is an indigenous aromatic rice variety of Assam.
• Key characteristics:
  • Distinct fragrance
  • Fine grain texture
  • Rich taste
• It is mainly grown in upper and central Assam regions.

Significance

• Boost to GI products: Promotes global recognition of India’s GI-tagged agricultural produce.
• Higher income for farmers: Export opportunities can increase farmer earnings in Assam.
• Strengthening agri-exports: Supports India’s strategy to expand value-added agricultural exports.
• Promotion of indigenous varieties: Encourages conservation and cultivation of traditional crop varieties.

Source: PIB