Indian Railways to Promote Local Artisans Through ‘Aabhar’ Online Store

The Indian Railways will support the newly launched ‘Aabhar’ online store, aimed at promoting local talent and traditional craftsmanship.

Key Highlights:

• Products and Sources:
  • The store will feature gift items manufactured by indigenous tribes, handloom weavers, and artisans producing One District One Product (ODOP) and Geographical Indication (GI) products.
  • Items will be sourced exclusively from:
    • Central Cottage Industries Emporium (CCIE)
    • Khadi and Village Industries Commission (KVIC)
    • Various Central and State Handicraft and Handloom Emporiums
• Campaign and Purpose:
  • The initiative aligns with the ‘Vocal for Local’ campaign, promoting social inclusion and supporting local artisans and traditional industries.
  • Products offered include variety of articles and hampers suitable for official events, ceremonies, and functions.
• Significance:
  The move encourages economic empowerment of local communities, preserves traditional crafts, and integrates indigenous products into mainstream gifting and institutional use.