Ministry of Tribal Affairs Launches “RISA: Timeless Tribal”

The Union Minister of Tribal Affairs on 18 March 2026 launched a dedicated premium signature brand titled “RISA: Timeless Tribal.”

Key Highlights:

• The launch focuses on strategic partnerships with renowned fashion designers, engaged through the National Design Centre (NDC).
• RISA aims to preserve tribal looms and craft traditions while promoting them among premium domestic and international consumers.
• The initiative seeks to create a distinct brand identity for tribal products, enhancing their visibility and market value.
• It is designed to bridge the gap between traditional craftsmanship and contemporary demand.

Coverage under Phase I:

• The project will cover 10 clusters, including:
  • 5 Tribal Weaves:
    • Eri silk (Bodo, Assam)
    • Santal cotton (Santal, Jharkhand)
    • Changpa Pashmina (Changpa, Ladakh)
    • Kotpad cotton (Mirgan, Odisha)
    • Muga silk (Miri/Mising, Assam)
  • 2 Embroideries:
    • Dongria embroidery (Dongria Kondh, Odisha)
    • Toda embroidery (Toda, Tamil Nadu)
  • 3 Tribal Crafts (specific clusters to be developed under the initiative)

Source: PIB