Startups, Women & Youth Advantage through eTransactions (SWAYATT)

Government e Marketplace (GeM) commemorated six years of Startups, Women & Youth Advantage through eTransactions (SWAYATT) initiative at its New Delhi headquarter (HQ) on 19 February 2025.

It was launched on 19th February, 2019.

SWAYATT was conceptualised with a clear objective of invigorating participation of women-led enterprises and youth in public procurement.

Rooted in GeM’s foundational pillar of social inclusion, SWAYATT is portal’s commitment to enhance ease of doing business and establish direct market linkages to annual public procurement for startups, women entrepreneurs, Micro & Small Enterprises (MSEs), Self Help Groups (SHGs) and youth.