Why in News?
The Union Ministry of Social Justice and Empowerment, through the National Backward Classes Finance and Development Corporation (NBCFDC), is implementing BHARAT TULIP (Traditional Artisans’ Upliftment Livelihood Programme) to strengthen the livelihoods of traditional artisans by expanding market access and promoting their products.
About BHARAT TULIP
- Launch date: 5 November 2024.
- Implementing organisation: National Backward Classes Finance and Development Corporation (NBCFDC).
- Ministry: Ministry of Social Justice and Empowerment.
- Objective: To connect traditional artisans with wider markets and create opportunities to showcase and sell their products.
- Branding: Traditional products are marketed under the common brand name BHARAT TULIP to enhance their visibility and facilitate online sales.
- Marketing channels: The programme uses digital and other marketing channels to connect artisans with customers in India and abroad.
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