11 MoUs signed under ”Apni Dharohar-Apni Pehchaan” Adopt a Heritage Project

  • According to the Shri K. J. Alphons, Union Minister of State (I/C) for Tourism, under the “Apni Dharohar-Apni Pehchaan” Adopt a Heritage Project, the Monument Mitras are responsible for operation and maintenance and development/up-gradation of tourist amenities, in the non- core areas of the monument.
  • At present, 11 Memorandum of Understanding (MoU’s) have been signed with the Monument Mitras.
  • The prospective Monument Mitras are free to select a monument/heritage/tourist site of their interest under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project. The conservation of heritage/ancient buildings/monuments does not come under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project of the Ministry of Tourism. Hence, there is no pre-requisite for prospective Monument Mitras to partner with conservation experts.
  • The project plans to entrust heritage sites/monuments and other tourist sites to private sector companies, public sector companies and individuals for the development of tourist amenities. They would become ‘Monument Mitras’ and adopt the sites. The basic and advanced amenities of the tourist destinations would be provided by them. They would also look after the operations and the maintenance of the amenities.
  • Details of Memorandum of Understanding (MoU’s) signed under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project is as follows:
Sr. No. Monument Mitra Name of Monument/Heritage Site/Tourist Site or Technological Intervention Category*
1 M/s Dalmia Bharat Ltd. Red Fort, Delhi Green
2 M/s Dalmia Bharat Ltd. Gandikota Fort, Andhra Pradesh Orange
3 Adventure Tour Operators Association of India (ATOAI) Area surrounding Gangotri Temple and Trail to Gaumukh, Uttarakhand Orange
4 Adventure Tour Operators Association of India (ATOAI) Mt. Stok Kangri Trek, Ladakh, Jammu and Kashmir Orange
5 Yatra Online Qutub Minar, Delhi Green
6 Yatra Online Leh Palace, Jammu & Kashmir Orange
7 Yatra Online Ajanta Caves, Maharashtra Green
8 Yatra Online Hampi (Hazara Rama Temple), Karnataka Orange
9 M/s Bliss India Pvt. Ltd. (V-Resorts) Surajkund, Haryana Orange
10 M/s Apeejay Surrendra Park Pvt. Ltd. Jantar Mantar, Delhi Orange
11 M/s Resbird Technologies Pvt. Ltd. Development of Multi-lingual Audio Guide Application for five Iconic Tourists Sites which are listed below:

  • Colva Beach, Goa
  • Amer Fort, Rajasthan
  • Kaziranga, Assam
  • Kumarakom, Kerala
  • Mahabodhi Temple, Bihar
  • *As per project guidelines, a Monument Mitra is required to choose monument/heritage site/tourist site as a package(s) i.e. if the Monument Mitra selects a site of higher visibility and footfall (Green Category), they are also required to select a site with lower visibility and footfall (Orange or Blue Category).

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