Govt to set up 700 SHE-MARTs, 1,000 district fulfilment centres to boost ‘Lakhpati Didis’

The Government of India will set up 700 SHE-MARTs and 1,000 district fulfilment centres to improve market access for women-led enterprises.

• The initiative aims to support the target of creating six crore “Lakhpati Didis” across the country.
• It is being implemented under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
• DAY-NRLM focuses on:
  • Enterprise promotion
  • Financial inclusion
  • Capacity building
  • Marketing support for members of Self-Help Groups (SHGs)
• The proposed SHE-MARTs will be established in high-potential commercial locations with strong backward and forward linkages to provide sustainable market access for SHG products.
• The district fulfilment centres and Centres of Excellence will strengthen:
  • Logistics
  • Branding
  • Distribution networks for rural women entrepreneurs
• The initiative also seeks to build a unified national marketing identity under Saras Aajeevika.
• “Saras Aajeevika” aims to consolidate fragmented SHG branding into a single national platform to enhance product visibility, market positioning, and consumer recognition.

Source: PIB