World Malaria Day 2019 Theme

  • World Malaria Day, marked each year on 25 April, is an occasion to highlight the need for continued investment and sustained political commitment for malaria prevention and control.
  • The theme for World Malaria Day 2019 is ‘Zero malaria starts with me’.
  • After more than a decade of steady advances in fighting malaria, progress has levelled off. According to WHO’s latest World malaria report, no significant gains were made in reducing malaria cases in the period 2015 to 2017. The estimated number of malaria deaths in 2017, at 435 000, remained virtually unchanged over the previous year.
  • The WHO African Region continues to shoulder more than 90% of the global malaria burden. Worryingly, in the 10 African countries hardest hit by malaria, there were an estimated 3.5 million more cases of the disease in 2017 over the previous year.
  • The World Health Organisation says that urgent action is needed to get the global response to malaria back on track – and ownership of the challenge lies in the hands of countries most affected by malaria.
  • The “Zero malaria” campaign – first launched in Senegal in 2014 – was officially endorsed at the African Union Summit by all African Heads of State in July 2018. It engages all members of society: political leaders who control government policy decisions and budgets; private sector companies that will benefit from a malaria-free workforce; and communities affected by malaria, whose buy-in and ownership of malaria control interventions is critical to success.
  • As a response to the data and trends published in the World malaria report, WHO and the RBM Partnership recently catalyzed “High burden to high impact”, a new approach to get the malaria fight back on track, particularly in countries that carry the highest burden of disease. The approach is founded on 4 pillars:
    1. Political will to reduce malaria deaths
    2. Strategic information to drive impact
    3. Better guidance, policies and strategies
    4. A coordinated national malaria response

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