Nasha Mukt Bharat Abhiyaan (NMBA)

Why in News?

The Nasha Mukt Bharat Abhiyaan (NMBA) has reached over 35.88 crore people across India as of 12 November 2026, emerging as a nationwide people’s movement against substance abuse.

• Youth reached: More than 14.35 crore.
• Women reached: More than 11.33 crore.
• Nasha Mukti Mitr: Over 2 lakh citizens enrolled.

About Nasha Mukt Bharat Abhiyaan

• Launched: 15 August 2020.
• Ministry: Ministry of Social Justice and Empowerment.
• Initial coverage: 272 districts identified as highly vulnerable to substance use.
• Nationwide expansion: Extended to all districts from 15 August 2023.
• Objective: To create awareness about the harmful effects of substance abuse and promote prevention, treatment, rehabilitation and community participation.
• Nasha Mukti Mitr: Citizens who voluntarily support the campaign and strengthen community-level efforts towards a drug-free India.

Constitutional Provision

Article 47 – Directive Principles of State Policy

• Specifically directs the State to endeavour to prohibit the consumption of intoxicating drinks and drugs injurious to health, except for medicinal purposes.

Background: Substance Abuse in India

• According to the 2018 national survey, more than 7 crore people in India suffered from substance use disorders.
• This included nearly 1.2 crore children and 58 lakh women.
• Substance dependence is a complex psycho-social-medical issue that affects individuals, families and communities.
• Commonly used substances include alcohol, cannabis, opioids and other psychoactive substances.

National Action Plan for Drug Demand Reduction (NAPDDR)

• NMBA is the flagship awareness programme under the National Action Plan for Drug Demand Reduction (NAPDDR).
• Implemented by the Ministry of Social Justice and Empowerment.
• It aims to address substance abuse through prevention, treatment and rehabilitation.
• Two Major Objectives: Reduction in Drug Demand and Social Reintegration.

Source: PIB

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