RBI launches Reelathon 2026

Reserve Bank of India (RBI), Thiruvananthapuram, has launched RBI Reelathon 2026, a state-wide mass awareness campaign.

The campaign will target college students to combat the growing menace of cyber-enabled financial frauds.

Highlighting the rationale behind the campaign, the central bank said that social media platforms have become the primary medium through which young people consume information and that RBI Reelathon seeks to leverage student creativity to create awareness content capable of reaching audiences far beyond conventional financial literacy campaigns.

Key Points

RBI Reelathon 2026 is designed as a three-phase state-wide awareness initiative.

During the first phase, awareness programmes on smart borrowing and safe digital banking will be conducted across approximately 150 colleges.

The second phase will feature a reel-making competition in which students will create short videos on themes such as illegitimate loan applications, mule accounts, digital financial frauds and cyber hygiene.

Following multiple rounds of evaluation, shortlisted entries will compete in a Gala Finale scheduled later this year.

Source: BL