eSARAS (SARAS Aajeevika) has emerged as one of the most significant outcomes. It is developed by the Union Ministry of Rural Development under the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
It stands as a flagship example of how digital infrastructure can be channelled into grassroots economic change.
eSARAS is the official online marketplace of DAY-NRLM, built exclusively for products made by women Self-Help Groups and their federations.
The well curated handrafted goods emerge from the very heart of the country- from weavers in Chanderi sarees from Madhya Pradesh to marble artisans in Rajasthan.
They also include Pashmina producers nestled in the hills of Jammu & Kashmir. Every product on eSARAS carries a story, and every purchase is a direct connection to the artisan behind it.
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