ONDC’s DigiDukaan has connected over 21,000 retailers with more than 450 brands across Hyderabad, Jaipur and Mumbai as of September 2026, marking an increase from over 12,000 retailers in the previous quarter.
The initiative, which digitises kirana stores as buyers, aims to strengthen India’s General Trade ecosystem through digital procurement and improved supply-chain efficiency.
ONDC DigiDukaan addresses procurement by digitising kiranas as buyers. Through a single digital interface, retailers can discover and order products across multiple brands, distributors and wholesalers, with greater visibility into pricing, trade schemes and product availability.
The initiative is designed to strengthen existing distribution relationships rather than replace them.
It also aims to create a common digital foundation through which retailers can eventually access shared logistics, formal credit and other services, reducing the complexity and cost of participation across the General Trade value chain.
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