Prasoon Joshi Appointed Chairman of Prasar Bharati

Why in the News?
The Ministry of Information and Broadcasting has appointed Prasoon Joshi as the Chairman of Prasar Bharati.

About Prasoon Joshi

• A noted lyricist, writer, and communication expert.
• Known for contributions in cinema, advertising, and literature.
• Recognised for socially relevant storytelling and impactful public communication.

About Prasar Bharati

• An autonomous statutory body established by an Act of Parliament.
• India’s public service broadcaster.
• Operates Doordarshan and All India Radio (Akashvani).

Mandate and Functions

• Provides balanced and credible news coverage (domestic and international).
• Focuses on public interest areas such as education, agriculture, rural development, health, environment, and science & technology.
• Promotes cultural integration and national unity.

Significance of Appointment

• Brings creative and communication expertise to public broadcasting.
• Expected to modernise content strategy and enhance audience engagement.
• Strengthens the role of public media in the digital and information age.